H E L L O E R N E S T

Who said businesses can't speak like brands?

relentlessly readable copywriting, est. 2010

Few things can make your bum twitch like the launch of a new campaign, or hitting send on that big email.

But when there are 6 departments approving it and it’s been tweaked by 5 different people over 4 months, it could come out looking a bit spooky.

That’s why the best copywriting always comes from outside – away from the politics, the history, and the way things have always been done round here.

But you’ve still got deadlines to meet. So you need a writer who stays on brief, delivers on time, and slots right in.

That’s where I come in. With the knack to do things quickly and the experience to tell you when something’s a bit naff.

Even if that’s the way it’s always been done.

Let’s talk.

W H O

About

I’m Ross, a freelance copywriter with 10+ years of experience in marketing, digital, and content.

From Amazon and Google, to Bosch and UCAS, and plenty of smaller, growing businesses in between – I’ve been a behind-the-scenes writer for brands and businesses around the world.

I’m at my best bringing to life the stories and messages from complex and corporate brands. Not every business is sexy at first glance, but they all need to stand out.

That’s what I help with – doing the simple stuff well, and cutting the loooong stories short.

Read more.

W H A T

Clients

I’ve worked with 100+ businesses, charities, and individuals – from no-strings quickies to long term relationships.

To see some of my favourite work so far, and even read some nice things that nice people have said about me, this is where you’ll find it.

Let’s have a look then.

Thoughts

12th January 2023

How to art-direct your copywriting

Sometimes, you need more than words to show your vision for your writing. For marketing managers, that might be for your web designer. For copywriters – for your clients.

4th January 2023

Clever copy in strange places

Good copywriting is all around us. This one’s a banger – and I first heard it in a pub. Turns out it’s just as great sober.