Senior Copywriter on multiple Google projects – including Be Internet Legends, a campaign and toolkit to help young people navigate their online lives. I also worked with Google European HQ in Dublin, developing material and marketing designed to keep the internet a safe place for all users. Writing for one of the largest companies in the world, with a very established tone of voice, is a joy and challenge every time!
As lead copywriter for one of Amazon’s own private label brands, I was responsible for writing the headlines, sales copy, and refining tone of voice for several FMCG products. The brand has since gone on to make thousands of sales and stake a claim in a competitive and saturated marketplace.
You’ll know UCAS for its role in university admissions, but the wider business is a monumental data science company. It provides consultancy, services, and insight that no other company in the world can. For 7+ years, I’ve been helping to refine and promote their unique portfolio to global brands and businesses – as well as writing in a tone of voice that remains accessible and attractive to its primary Gen Z audience.
To keep its crown in a competitive market, Worcester Bosch runs a 24/7 mammoth digital strategy. My role is to work alongside its marketing departments to produce strategic and creative copy (B2B + B2C) for campaigns, ads, and its website. From landing pages to leaflets, and ecommerce to emails, it’s my job to maintain its famously friendly tone of voice whilst also driving sales.
Identifying what makes a school unique is tricky, doubly so in the specialist education sector. In my role as Creative Consultant, I visit Cavendish’s schools, speak to its staff, meet children, and transform real-life stories into written content. The need to write sensitively and accurately, but also candidly, is a vital part of this project.
Building (and maintaining) positive public sentiment for projects that include roadworks, construction, and disruption is no mean feat. As Creative Copywriter, it’s my job to interview stakeholders, produce case studies, and write snappy updates that keep everybody engaged and happy with the works of local government.
