Senior Copywriter on several Google projects – including Be Internet Legends, a campaign and toolkit to help young people navigate their online lives. I also worked with their European HQ in Dublin, developing material and marketing designed to keep the internet a safe place for all users. Writing for one of the largest companies in the world, with a very established tone of voice, is a joy and challenge every time!
As well as running the largest e-commerce website in the world, Amazon is also a seller on its own platform. But it can’t just punch its own products to the top of the listings, it has to work just as hard to sell its stuff as anybody else does. As the copywriter behind the listings for one of its beauty brands – I’m responsible for the headlines, tone of voice refinements, and sales copy that has resulted in thousands of sales.
You’ll know UCAS for its role in university admissions, but the wider business is a monumental data science company. It provides consultancy, services, and insight that no other company in the world can. For 5+ years, I’ve been helping them to refine and promote their unique portfolio to global brands and businesses – as well as writing in a tone of voice that remains accessible and attractive to its primary Gen Z audience.
To keep its place at the top of a competitive market, Worcester Bosch runs a mammoth digital strategy. My role is to work alongside its marketing departments to produce strategic and creative copy for its website, campaigns, and advertising. From landing pages to leaflets, and ecommerce to emails, it’s my job to maintain its famously friendly tone of voice whilst also driving its customers (and leads) towards a purchase.
Identifying what makes a school unique is tricky, doubly so in the specialist education sector. In my role as Creative Consultant, I visit Cavendish’s schools, speak to its staff, meet children, and transform real-life stories into written content. The need to write sensitively and accurately, but also candidly, is a vital part of this project.
Building (and maintaining) positive public sentiment for projects that include roadworks, construction, and disruption is no mean feat. As Creative Copywriter, it’s my job to interview stakeholders, produce case studies, and write snappy updates that keep everybody engaged and happy with the works of local government.