Shining a light on specialist education
Cavendish Education operates 11 schools throughout England, delivering specialist education to young people with specific learning difficulties.
Marketing in this sector is a challenging mix of sensitivity, politics, and emotional intelligence.
It's my job to help each school understand its own strengths, then translate that into marketing material to communicate the value to parents and local authorities. Being able to meet the pupils and teachers, hearing first hand the impact that Cavendish has, always makes for an inspiring day.
Cavendish is also a business which needs to make money, in order to deliver its very specialist blend of education and therapy. So alongside writing sensitively and authentically, I need to produce copy that promotes and sells its services. It's one of the more rewarding challenges I face!