Creativity is blood, sweat, and tears. Staring down the blank page, or the empty flip chart, is an exhilarating experience that can both knock you out, and keep you up all night, in equal measure. The finished product often belies the effort that’s gone in.
That’s why a lot of people struggle with tasks like copywriting, digital marketing, and social media. They are arts and sciences, which require a natural creativity and a learned technique. There’s no barrier to entry, so anybody can try, but if you’ve had a crack yourself then you’ve probably realised it’s harder than it looks.
So, let me bang my head against the desk for you:
